Be Your Best You: Personal Branding
Join us for a very special event designed exclusively for business women! This fabulous event includes networking (connect with women business leaders from across the region), collaboration (share ideas with creative women just like you), encouragement, and hear from three dynamic keynote speakers, each with an inspiring message to share about being your best you.
Lunch is provided AND every attendee leaves with a swag bag!
Keynote presentations from these dynamic women leaders:
Meg Kypena – The first speaker of this event will discuss what personal branding actually is so we can deepen our understanding of its impact. During her two decades of marketing leadership experience, Meg has developed corporate restructure, communications and acquisition strategies. She has transformed marketing teams into strategic business partners, recruiting and developing more than 200 nationwide marketers, having lead the national field marketing teams for two Fortune 500 companies.
Meg Kypena is the owner of On Your Mark, LLC. When businesses are facing a challenge or transformation, and need a marketing strategy to overcome it, drive engagement or take their organization to the next level, this is where Meg comes in. Her client profile includes leaders challenged to recruit and retain high-quality talent, drive productivity, re-engage clients, reinvigorate their story and redesign their brand.
Rachel Gerstner – During this portion of the program, you will learn the importance of branding through your website, social media, and through the use of headshots. Using a fresh, yet smart approach to modern media, through her company Bright Crayon Marketing, Rachel creates comprehensive strategies to help brands connect with their consumers. In addition to logo, branding, and website design, she also offers social media marketing, public relations, event marketing, and digital publicity.
Rachel Gerstner is owner of Bright Crayon Marketing and treats every single client’s business as if it were her own. She dives into your industry, the data, the return on investment, and owns it. The bottom line is that she loves digital marketing and is seriously passionate about what she does.
Perrine DeShield – Our last speaker of this event will help you develop a personal style that reflects the image you want to portray and provide tips on how to look your best. Prior to her current role as Marketing Coordinator at Belk, Perrine was a Creative Project Manager and Fashion Coordinator, where she styled everything from Belk catalogs and the company’s Instagram account to musicians and fellow associates in Ambush Makeovers.
Perrine DeShield is Marketing Coordinator at Belk headquarters in Charlotte. She obtained her master’s in fine arts from Savannah College of Art and Design (SCAD) in Luxury and Fashion Management. Recently, she was named one of the “Best of the Best” by Belk in Pride Communication’s summer 2019 business issue, was named a 2019 finalist of Best of Belk, and in 2018 she became one of Elevate Lifestyle’s Top 30 Under 30 Future Leaders of Charlotte.
Hear from these influential women as they help you prepare to be your best you through personal branding!
You don't want to miss this event!