The Power of Connections: Leveraging Networking for Your Small Business "In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. " "The Power of Connections"" offers you a roadmap to master this art, essential for thriving across industries and sectors. What you will learn:

* Networking Essentials: Grasp the core of networking. Discover why it's critical for business growth and learn effective techniques for initiating conversations in various settings.

* Brand Building Mastery: Your brand is your story. Learn to weave your personal and business brand seamlessly into interactions, making every networking opportunity count.

* Digital Networking Dynamics: In the digital age, your online presence speaks volumes. Gain expertise in leveraging social media and online communities to expand your business horizons.

* Conversation That Counts: Beyond small talk, engage in meaningful dialogues. We'll share tips for keeping conversations engaging, ensuring they pave the way for strong, lasting business connections.

* The Art of the Elevator Pitch: In a few seconds, what would you say about your business? Learn to craft and deliver powerful elevator pitches that leave a lasting impression.

* Your “Calling Card”- Post pandemic..do we still hand out physical cards or should we use digital cards. We will look at both and what is important to include on your card.

* Event Networking Strategies: From business events to trade shows, every gathering is an opportunity. Uncover strategies to maximize your presence and leave a mark.

* Follow-Up Mastery: The conversation doesn’t end at 'goodbye.' We’ll delve into effective follow-up strategies to keep your network engaged and continuously interested in your business.

Join us and transform the way you connect. Unlock the power of networking to open doors, create opportunities, and drive your business forward."

About the presenter: Patty Ross

Patty, a native Californian, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.