Our world is changing, and it has never been more important to understand and develop your personal brand. Not only will that effort strengthen your ability to lead in an authentic way, it lays the foundation for effective issues management when a crisis strikes.
WHAT YOU WILL LEARN:
- * What is a personal brand and why is it important
- * The keys to authentic leadership
- * How a personal brand can help you navigate a personal and/or professional crisis and preserve your reputation
- * Tips to manage a crisis situation
We will be collecting items for the Community Shelter of Union County at this luncheon. Their most-needed items include shampoo, toothbrushes, jelly, and applesauce.
Jessica M. Graham, APR, Fellow PRSA is president of Fionix Consulting LLC, a strategic communications agency she started in 2017. Bringing her expertise from the intersection of public relations, internal communications, community affairs, customer care and corporate responsibility, she provides communications and marketing services to corporations, small businesses and nonprofit organizations. A member of the PRSA National Board of Directors,
Jessica has more than 30 years of experience in virtually every aspect of communications in a variety of industries, including retail, telecommunications and education. Prior to Fionix Consulting, she served as vice president, chief communications and community officer for Belk, Inc., where she handled public relations; community outreach; corporate, community, fashion and store events; internal communications; and diversity and inclusion.
Jessica is active in the community, serving as chair-elect of Dress for Success Charlotte Board of Directors; immediate past chair/nominating chair of the American Lung Association North Carolina’s Leadership Board; secretary of The Charlotte Center for the Humanities & Civic Imagination; and marketing chair of the Charlotte Trail of History Board of Directors. A graduate of Leadership North Carolina Class XXI and Leadership Charlotte Class XIX, she holds a B.A. in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.
This is the second luncheon in a series on vital leadership skills employers are looking for in employees.
Members who join the Emerging Leaders Program (membership information can be found here) and attend all 4 luncheons and 2 seminars will have the opportunity to receive a professionally produced headshot.
The Emerging Leaders Program equips future influential decision-makers in Union County with comprehensive professional and personal skills, engaged civic knowledge, and active community service.