Cause Marketing for a Small Business
A 2024 Marketing Game Changer: Cause Marketing: Doing Well (for your business) by Doing Good (for your community) Cause Marketing is a partnership between a For-Profit and a Not-For-Profit (charity) for Mutual Profit. Incorporating a community cause into your overall marketing plan can be a game changer for your business: increased sales, customer trust, community engagement, social media opportunities, positive brand awareness, improved team morale, and, yes (for emphasis, twice) increased sales! But Doing Good means Doing It Right, too! In the webinar, you'll learn the strategy and tactics to develop and execute a cause marketing campaign:
1. The data behind the design (stats on Cause Marketing impact on business)
2. Best practices on developing partnerships with local charities
3. A DIY template on the most effective way to maximize your business exposure and support local causes
Speaker: Sheila Neisler, Catalyst for Small Biz.
For more than 2 decades, Sheila has helped create double digit sales results and build brand recognition for small businesses using Cause Marketing.
Leveraging her signature 360 Marketing for small business approach, she melds a traditional and digital approach to get the biggest marketing 'bang' for a company's marketing 'bucks.' Her mantra: 'it's not about spending more, it's about spending more effectively!'